Are you looking to boost your social media sales and get the most out of your digital storefront?
Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.
If you’re ready to start using Instagram for business and start tapping into organic reach, we’ve got the strategy to get you started.
Read on to see how you can get the most out of Instagram Live for e-commerce.
Instagram Usage and E-commerce Stats
You’ve heard about Instagram for business. Maybe you’ve even started playing around with some of their sales functions. If you’re smart, you’ve already got an Instagram business profile and perhaps even a few product tags.
Is it worth all the hassle?
Let’s check out the numbers. According to Hootsuite:
One billion people use Instagram every month.
Of those users, 63% log in daily and spend an average of 28 minutes on the app.
200 million users visit at least one business profile every day.
Instagram is the second most downloaded free app in the Apple app store.
It’s also the 10th most popular Google query.
500 million people use Instagram Stories every single day.
One-third of the most viewed stories every day are from businesses.
62% of people say they have become more interested in a brand or product after seeing it in Stories.
What about Instagram Live?
Social media is about being seen. Instagram Live moves your content to the top Stories in your users’ feeds. Plus, followers get notifications telling them when you go live, meaning they’ll immediately be able to see your content in their Stories tabs.
Instagram’s co-founder and CEO, Kevin Systrom, once said, On average, people miss about 70 percent of the posts in their Instagram profile feed.” That means getting to the top of your users’ feeds should be a top priority.
Instagram Live also saw a 70% increase in views from February to March in 2020, making it one of the fastest-growing e-commerce hubs on the internet today.
How can you start making e-commerce sales on Instagram?
With the launch of its online shop, Instagram has pushed further into e-commerce.
Instagram Shop has streamlined the way users can find products by making a designated “Shop” tab and other new features for businesses to generate sales.
The new Instagram Shop tab features a “Brand Collections” page that shows curated collections put together by Instagram’s @shop team.